Achieving success in the gym and at the dining table requires a solid foundation of information and a strong mental approach. Without knowledge, clarity, dedication, and persistence, body fat won't disappear. After emphasizing the importance of lifestyle changes, I continue my consultations with straightforward facts about the nature of body fat, the reasons for its accumulation, and metabolism. I then provide detailed information about nutrition and effective physical activity.
 
My approach often challenges the common belief that fat loss is easy and quick and that my training and nutrition programs last only 4-6 weeks. I've found that a lack of understanding about the causes of fat gain and the process of fat loss is a major barrier to successful weight management. Knowing about metabolism, how and why we accumulate body fat, and the role of nutrition and exercise will significantly increase success rates in combating weight problems and obesity, along with their negative consequences.
 
I believe that knowledge about these topics shouldn't be limited to health and fitness experts but should be accessible to everyone. A major issue contributing to the rise in fat accumulation and obesity in developed countries is the misconception of 'weight loss' promoted by the medical establishment and fitness professionals. This concept has paradoxically led to an increase in obesity. Health authorities continue to endorse this flawed approach, ignoring the harmful health outcomes it has produced.
 
You might wonder what could be wrong with aiming for weight loss when that's your goal. The problem lies in the narrow focus on weight loss as the sole solution to obesity. This idea has been ingrained in our subconscious; whenever we see excess fat, the first thought is 'weight loss.' If this concept were correct, we would see more lean and healthy people and fewer individuals struggling with obesity and health issues. Clearly, something is wrong with this approach, and we cannot make progress while focusing solely on 'weight loss.'
 
REVIEWS
 
vanro
5.0 out of 5 stars Such great advice with noticeable results!
 
This book is brilliant if you want to make permanent lifestyle changes to lead a more healthy and active life. The way Nash explains how important this is through his book really makes you WANT to make these changes. The book is set out clearly and I found it very hard to put it down! I have made significant changes to my life due to Nash's advice and seen results and I feel healthier and more pro-active! This book is a must if you are looking for sound advice from a professional, set out in a clear and concise- A BRILLIANT BOOK!! DEFINITELY RECOMMENDED.
 
 
Janaakek
5.0 out of 5 stars The ultimate program for fat loss
 
The result of following the advice given in this book:
- my body fat was reduced from over 20% to 11%
- my fat around the inner organs was reduced to a healthy level.
- my waist line decreased from 38 to 32 inches.
This was accomplished in 6 months. I am more healthy, I feel better and I look better. I get compliments all the time from people around me. This book helped me to permanently change my life style and I love it. The results that I have achieved has inspired my son and my wife to start following the advice given in this book. This is the best investment you can do for your health. 
 
John Kinley
5.0 out of 5 stars Could not ask for more - A clear and comprehensive resource
 
This is by a wide margin the best fat loss book I have ever read!

I wish I had found this book earlier. Set out in a clear logical manner is everything I learned over these frustrating months and much that I did not (and would have taken me years to learn on my own).The section on why people get fat is excellent, the Nutrition guide is worth the price of the book alone as it clearly explains not only what to eat but WHY you would eat them. Very important if you have an inquisitive/scientific mind like me! It is also very simple to understand - anyone could read it and get everything out of it I am sure.

This then is a rare gem in the fitness world. A book full of real truths, that explains WHY they're true and how you should use them in real life. 
 
I work in the medical profession and (having asked MANY doctors for advice) I am forced to admit that most of them don't know a damned thing about fat loss. In the midst of an obesity crisis the NHS would benefit from doctors being sent a copy of this. It dispels the crap they learned well and replaces it with something that might actually help someone.It worked for me and if you read and apply, it will work for you.
 
Eyal Bull
5.0 out of 5 stars BRILLIANT!
 
Finally there is a book you can buy that really explains how to lose fat and stay lean! Nash Jocic is a real guru, in the book he explains what foods to eat and also to avoid. He also writes about nutrition and exercise in a very simple and understanding way. This book is a MUST for all men and women!

Well done Nash, you have written another fantastic book!
 
 
Scoopiter
5.0 out of 5 stars A refreshing approach to fat loss
 
As a medically qualified well-being and weight (fat) loss practitioner, I find many elements of Nash's approach in "Fat Loss" to be refreshing. Unlike many other books in the area, "Fat Loss" does not promise magical results from a few weeks of following a new diet or from using a new supplement. On the contrary, Nash explains that fat loss (as opposed to "weight" loss - which can occur dramatically through loss of water weight, for example) requires hard work and changes in attitude, as well as new diet and exercise habits. His book covers all these points in detail.

Marie-Claire Wilson, MBBS, MA (Cantab)